Is Apple TV a serious product? I do not know the answer to that. Is it a hobby product? Probably, yes. At least at this stage, Apple seems to be promoting it like another 'want'. I spent around $300 on Apple TV. It is a one time cost and I save about 60-70 $$ which I would have potentially spent on cable subscription for CNN, NBC, ABC etc. What I get in return is a lot of value. I think that by keeping a low price, Apple moved this great product down the value chain and it is perceived as a hobby product. But, that is my explanation from the knowledge I have gained during my MBA (half way through, 'WoW'). I do not know what other users think about the product. For me, it is much more than a hobby product. Here is an honest review although I have personally found it better. Take a listen:
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