BoooooooooooooooM
The premise of this blog is that whether Apple is a software company or a hardware company. I think that Apple is none. It is instead an entertainment company. Well, Apple is trying to make inroads into corporate business clients. But, who said that with all the revolution in technology, doing business will be boring and not entertaining. You can potentially do business and still be happy using a Macbook or an iPhone.
Steve Jobs proclaims that Apple is a software company (he is one of my heroes from the modern world) but I do not agree with him. Ask Four Seasons hotel: are they a hotel company? No, they are not. They call themselves a management or a service company and offer best service (quality service being their "product"). But they add value to the customers by providing what the customers what. In their case, customers do not want a hotel-room! What their customers want is a quality service which is unmatched. I think that is what Apple does when it comes to providing what its customers want. Now Four Seasons is not the biggest hotel company. Similarly, I think Apple is a high end entertainment company (I do not mean for high end customers but mean a high end of quality of entertainment). It is a pleasure to use every Apple product (there a few aberrations to the rule like their remote for Apple TV). I am not at all mean to those who do not use Apple products but ask them not to pass judgement if they have not used an Apple product. A company is as entertaining as its entertainers and no one would disagree that Steve Jobs is the king of modern day marketing and an entertainer par excellence.
So, what kind of company is Apple? That is the question for you. Please vote on right side of the page.
Cheers,
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